Jay Netherton

Is your gift acceptable to God?

“Instruct those who are rich in the present age not to be arrogant or to set their hope on the uncertainty of wealth, but on God, who richly provides us with all things to enjoy. Instruct them to do what is good, to be rich in good works, to be generous, willing to share, storing up for themselves the treasure of a good foundation for the future, so that they may take hold of that which is life indeed” (1 Timothy 6:17-19)

When I was growing up, my parents gave me a rectangular plastic bank divided into three sections labeled “Give,” “Save” and “Spend” in... [continue]

5 Reasons Generosity is Important: Looking at you, Millennials

As a Millennial working in the nonprofit sphere, I hear a lot of questions about the giving habits of my generational peers and how to get more young people involved in the organization’s mission. Many see our “selfie era” as an indicator of rampant narcissism, producing an overly self-involved generation that cares little about what lies beyond our social news feed. While there is some evidence to suggest otherwise, youngsters like myself have a tendency to seek answers pertaining to the why rather than simply the how. The... [continue]


The challenge of staying culturally 'relevant’ as a church and as the Christian faith has become like a bi-athlete trying to hit a moving target. The exhausting task of trying to figure out what “the kids are into these days” can be confusing, deceiving and hopeless for the ill-equipped. Merely locating the target is no longer sufficient, the mark must be struck on the bulls-eye, and the race must be finished ahead of the other competitors, which in the real world translates to: whoever thinks up something like Ice Bucket Challenge first wins. So then, how do we take all of the... [continue]

Comm Shop Tip #5: Feedback and trends

Communicate directly with your audience whenever possible. Culture, trends and fads change rapidly. Constant feedback from your audience will help keep your message remain relevant and engaging. If you try a new approach for a particular initiative, ask the people who bought in what it was that they found appealing and what could be improved. If someone engages in a certain initiative but not another, ask why. Whether it means replying to a comment on Facebook, polling Constant Contact subscribers or having a conversation at your conference booth, audience feedback is crucial to growth.

Thank you for giving to Mother’s Day Hunger Offering

Mother’s Day, May 11, 2014, marked the conclusion of the Christian Life Commission’s Mother’s Day Hunger Offering initiative. With a goal of raising $1 million on this day, churches from across the state joined hands to help beat the cycle of hunger and poverty not only in Texas, but around the world. Final tallies will be made as donations continue to pour in throughout the month.

Last year marked the first annual Mother’s Day offering as a part of the greater, year-around Texas Baptists Hunger Offering and raised over $250,000. This year, we are... [continue]