Is Your Website Worthy?

Every user who visits your website takes 10 seconds to answer this question. This means you have 10 seconds to hook your user through graphics, images and bold, concise headlines. The thing that will grab your user the quickest is a consistent look and feel. This is easy to achieve with logos and blocks of color, but it gets more difficult when you consider photographs. If you are using photographs from an array of events, it is likely each gives off a different mood through lighting and color. This has the potential to throw off your user and cause them to leave your site. Going into Photoshop and editing the photos to give them more consistency is a small change, which will make a big difference.

If you have a good eye for photo editing, you can adjust the lighting and saturation of each photo until they all look consistent to you. This takes a lot of time, and is difficult to do, but feel free to tackle it! A simpler way to unify your photos is to establish a series of adjustments and apply them to each photo. Some ideas are to adjust the saturation, exposure, contrast and color balance. My favorite thing to do is to pick a color and overlay them on the photos. You can create a new layer, fill it with your color of choice and lower the opacity so the photo shows through. You can even do this with an entire color palette. My advice to you is that you write down the series of steps you establish. That way you can absolutely make sure that your photos end up looking similar.

Andrea Johnson is a senior at Texas State University. She has a pet rat and is proficient at the ukulele. She is currently serving as the Design for Web intern.